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Privacy

Privacy Policy

Last updated: August 2026

Next Step Labs ("NSL," "we," "us") keeps data collection on this website to the minimum needed to respond to inquiries and share research updates. This page explains what we collect and why.

Information you give us

  • Contact form. The name, email, optional company, and message you submit are sent to us by email so we can reply. We do not add contact-form submissions to any marketing list.
  • Labs email updates. If you subscribe, we store your email address in our database to send occasional research updates. You can ask us to remove it at any time.

Analytics

We use Google Analytics 4 to understand aggregate traffic patterns. It runs only if you accept via the cookie banner shown on your first visit; if you decline, no analytics cookies are set and no data is sent. You can change your mind at any time by clearing this site's cookies and local storage in your browser, which brings the banner back.

What we don't do

We don't sell or rent your information, and we don't share it with third parties except the service providers that help us operate the site (our email delivery provider, hosting provider, and — only with your consent — Google Analytics), who process it only on our instructions.

Data retention & your choices

We keep inquiry emails and subscriber addresses for as long as they're useful for the purpose above. To access, correct, or delete information we hold about you, email [email protected].

Contact

Questions about this policy: [email protected].

We use Google Analytics to understand how the site is used. It sets cookies only if you accept. Privacy policy.